Word of mouth marketing really works!
HOW MANY PEOPLE CAN YOU INFLUENCE WITH ONE NEWSPAPER AD?
HOW MANY PEOPLE CAN YOU COME IN CONTACT WITH IN ONE YEAR BY USING A SALES FORCE OF UP TO 40 PEOPLE?
Most business people advertise. We would never suggest that you stop your advertising. What we ask is that you "Compare the Value". Depending on position, one insertion of a small 4"x4" Display Ad averages about £nn,nnn in the Perth area. Annual membership in BNI costs a fraction of this amount. In addition, a referred lead is the best lead to get! You "Compare the Value."
The Scotsman £1,000
Local papers £252 (average)
Yellow Pages £2,670 (quarter page)
Depending on the day of the week, and the position in the publication, the cost of a 4x4 display could cost you a substantial amount and pay for over several years' membership to BNI!
If you would like to find out more about how you can generate a steady flow of referral business for yourself in a BNI Chapter, visit us and judge for yourself!
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